When you think about Stella McCartney you think polished, elegant, and cool. You also think eco-friendly fashion. One of the most sought-after sustainable designers of the 21st century, Stella McCartney’s love for the planet and ensuring its future is as green as possible, is part of the luxury brand’s persona and purpose.
A progressive & sustainable luxury brand
As a trailblazing sustainable designer, Stella McCartney is continuously dedicated to creating beautiful products with the least impact on the environment. And the brand has been doing this since day one: it has never used leather, feathers, fur, or skins in its collections. From eco-friendly clothing, shoes, and accessories, to sustainable resources, materials, production, packaging, and social responsibility, this fashion powerhouse respects the planet every step of the fashion way.
Sustainable materials
Everyone agrees that Stella McCartney’s collections are impeccable, starting with the label’s vegan sneakers and bags. The fact that these pieces are created with organic cotton, vegan leather, recycled cashmere, nylon and polyester; with wool sourced from animal-friendly farms; and with fabric made from recycled water bottles, just makes them even more desirable.
Sustainable processes
Conscious consumerism is calling and sustainable luxury fashion brands are listening. As a sustainable designer, Stella McCartney’s fashion ethic is based on mindful values, cutting-edge materials, animal alternatives, transparency, and circularity. The brand uses the innovative tool Environmental Profit & Loss (EP&L) to measure, understand, and optimize its environmental impact – from the raw materials used, to clothing manufacture and commercialization. For example, it has been exclusively using FSC-certified paper or paper made from at least 50% recycled content in its packaging since 2012. It is consistently exploring innovative ways to minimize the usage of single-use and virgin plastic, while always recycling clear plastic garment bags.
A sustainable designer with a vision
In addition to the Clevercare garment labeling system launched in 2014 – which contemplates Mother Earth and educates about washing, drying, and caring for clothing in a sustainable manner – Stella McCartney is a green visionary. These are some of the brand’s current and upcoming ecological fashion footprints:
- Incorporates Bananatex®, a banana plant-based low-impact fiber that is the first biodegradable vegan material in the world.
- Uses a grape-based alternative to animal leather.
- In 2022, the brand launched the world’s first-ever luxury bag crafted from Mylo™ – a verified vegan alternative to animal leather made using mycelium, the root-like structures of fungi.
- As a sustainable designer, Stella McCartney has partnered with NFW to develop MIRUM®, an entirely plastic-free, fossil fuel-free, and water-free alternative to animal leather.
- Responsibly sources forest-friendly viscose.
- Is currently exploring new and innovative ways of creating silk.
Sustainable designers and their brands are embracing the green movement and what Stella McCartney is doing is contributing positively to a more ecological fashion world. And there’s nothing cooler than that.
Considered one of the most coveted sustainable designers, shop luxurious and pre-loved Stella McCartney items on MyPrivateDressing – the full circle when it comes to eco-friendly fashion investments.
