Blame it on the hit TV series Succession, blame it on the economic crisis, blame it on the worldwide conflicts, blame it on the post-pandemic shifts, the fact is that quiet luxury is taking the fashion world by storm and although this new fashion trend is subtle and sophisticated, you’ll know it when you see it.
What is quiet luxury?
A quiet luxury wardrobe is essentially a pared-back wardrobe with a minimalist approach to getting dressed. It’s not brand-less (luxury is always backed by high-end brands) but it is logo-less, it doesn’t scream “look at me”, it whispers “see how sophisticated I look”. Quiet luxury is expensive and tasteful, but not flaunting, in-your-face fashion – it’s more: how does that person look so polished and put-together and how can I look like that? Fashion lovers everywhere are being increasingly inspired by the hit TV series Succession, where a simple baseball cap is actually a luxurious cashmere creation, where a monochromatic head-to-toe look is exactly what we’ve been craving. And every single outfit just looks so effortlessly cool that we not only want it, we want to be able to pull it off just as perfectly.
New fashion trend: quiet luxury
The state of the world has always been reflected in fashion and if in post-pandemic times we let loose with bright and colorful outfits, with luxurious splurging and showing-off brand names and monograms, right now it’s time to scale back. Words like recession, inflation and savings have influenced fashion lovers to embrace more conscious consumerism, to focus their shopping on more sustainable options with looks that are created around pondered investment pieces. The pandemic lockdowns showed us just how much we really need in terms of clothing and accessories – people are listening and embracing a less is more aesthetic.
How to wear quiet luxury
The sartorial shift to quiet luxury is actually quite exciting: the aesthetic is definitely more subdued and discreet, but the final result is still coveted luxury that turns heads and leaves us with one thought: “Wow, I want to replicate that look!”. And that look is all about refined tailoring and a perfect fit, high quality and luxury materials, clean lines and subtle details, a neutral color palette that embraces monochromatic instead of monograms. Quiet luxury is polished, understated, effortless, timeless.
How to invest in quiet luxury
Investing in quiet luxury is a luxury in and of itself – one that can be enhanced with the acquisition of secondhand items that are pre-loved or in perfectly pristine condition. Interested in this new fashion trend, but don’t know where to start? Start by considering brands like The Row, Armani, Maje, Bottega Veneta, Sézane, Max Mara, Totême, Loro Piana, Khaite, Ralph Lauren, Celine, Sandro and Tom Ford.
The new fashion trend quiet luxury goes hand-in-hand with timeless pieces and sustainable sartorial statements. Shop quiet luxury at MyPrivateDressing.
