Circular fashion: how to shop more sustainably this Earth Day

April 13, 2022

Fashion as an art and as a form of self-expression has continuously changed the industry and its importance over the years. In honor of Earth Day, we want to celebrate circular fashion and sustainability, highlighting how it can change the future of our planet, without ever compromising style… only elevating it.

What is circular fashion?

Circular fashion refers to the life cycle of clothing, footwear and accessories that is based on the principles of reduction, reuse, recovery and recycling. By extending the life cycle of products created within the fashion industry, it is possible to simultaneously reduce waste and the consumption of natural resources, while maintaining sustained economic growth. By reducing what we purchase, by reusing what we have, by buying and selling second-hand luxury fashion, we keep the circular economy thriving, our planet green and our style unique.

Why do we need to adopt circular fashion?

sustainably this Earth Day

Everyone knows we need to adopt a more sustainable way of life in general, and when it comes to fashion, the numbers speak for themselves:

  • Every year, the fashion industry manufactures 100 billion garments for a population of 7 billion.   
  • 40 million tons of textiles fill up landfills every year, where they are incinerated and cause air pollution. 
  • Production of 1 cotton t-shirt = 3,000 liters of water.
  • Production of 1 pair of jeans = 3,781 liters of water.
  • 150 million trees are cut down to produce fabrics every single year.
  • Toxic chemicals and dyes used in the fashion industry are a huge source of water pollution.
  • 60% of all clothing is made of synthetic fibers, which include high levels of microplastics that when washed contribute to 35% of all ocean microplastic pollution.   
  • Cotton farming is the top pesticide consumer and its heavy irrigation transports these pesticides everywhere, contaminating land, air, food, and drinking water. 

4 ways to shop more sustainably this Earth Day

MyPrivateDressing has a big responsibility within the luxury goods market and its commitment to sustainability and circular fashion is unwavering. As a platform for buying and selling second-hand luxury fashion, we encourage you to start shopping more sustainably, starting this Earth Day. Here are some easy tips to help get you started:


1. Discover the amazing fashion brands that have embraced sustainability: 

we are proud to have so many of them on our platform – browsing their amazing items is half the fun! 

2. Purchase less and choose quality over quantity: 

that’s what sustainable shopping is all about. Buying fewer clothes, buying better clothes, reusing and restyling what you own. Own too much? Sell it on MyPrivateDressing and contribute to the circular fashion economy.


3. Choose eco-friendly materials: 

when buying second-hand luxury fashion, choose natural materials (organic cotton, linen, hemp…) and 100% recycled fabrics (polyester, viscose, rayon…) whenever possible.

4. Buy what you need: 

we all know what it’s like to have a closet full of clothes we don’t wear. If you’re serious about being more sustainable, get serious about your second-hand luxury fashion purchases. Take your time when looking for the piece you’re going to invest in and make sure it fits your wardrobe and can be worn time and time again with multiple looks.

From one closet to the next, MyPrivateDressing is designed for buyers and sellers, it’s designed for second-hand luxury fashion, it’s designed for circular fashion, it’s designed for a more sustainable fashion world, it’s designed for the future of our planet. Ready to sell and shop the eco-friendly way?

You Might Also Like